My name is Roanne and this is the story behind my brand Roanne Orlebar Designs.
I have two girls, my little pyjama super model Amelia who is 5 years old and Isabel who is now 2 1/2 years old (pictured with me above). We live in South West London and I have a studio in my home where the monogramming magic takes place.
Before setting up my own business I worked at Harrods for 10 years starting in marketing and then becoming the Fine Watches Buyer. I loved the industry and Harrods was a very interesting place to work, as you may imagine! When expecting Isabel I took the decision to leave Harrods to spend more time with my family and I created my own brand.
Things have definitely grown ‘organically’ as the trade would say and I have tried to do as much as possible myself, which has certainly been an amazing learning curve. I have also been very fortunate to have so many wonderful friends who have supported me along the way, from advice, design, modelling at photoshoots, to ordering and spreading the word.
I have received the most wonderful feedback and feel very privileged to be creating something that is a little bit special. The 2019 Christmas season was amazing, I was blown away by the breath of orders and have loved seeing so many jolly monogrammed pyjama Christmas family photos.
2020 will be a very exciting year for the brand with lots of developments in the pipeline - watch this space!
Thank you for all your support.